May 2024
Live AI visuals for sports
During the UEFA Champions League semi-final of Paris Saint-Germain, we deployed a real-time AI visual system during the pre-show and half-time. The audience submitted written prompts through a dedicated web application, which were transformed live into dynamic visuals reacting to the intensity and narrative of the match. In just a few minutes, the system processed over 5,000 prompts, expressing collective support for the players. A custom visual language was developed for the occasion, inspired by PSG’s training kit, reinforcing the club’s identity and the energy of the event.
What happened
During the UEFA Champions League semi-final of Paris Saint-Germain, we deployed a real-time AI visual system during the pre-show and half-time. The audience submitted written prompts through a dedicated web application, which were transformed live into dynamic visuals reacting to the intensity and narrative of the match. In just a few minutes, the system processed over 5,000 prompts, expressing collective support for the players. A custom visual language was developed for the occasion, inspired by PSG’s training kit, reinforcing the club’s identity and the energy of the event.
Why it matters
Each Portal deployment adapts the AI system, moderation stack, and visual language to the audience and venue constraints of the event.
Explore further
Browse the full project collection or move directly to the previous and next case studies below.
Previous project
Portal staged an immersive reading experience where live AI visuals responded to spoken excerpts, music performance, and a custom artistic universe.
Next project
How Portal delivered real-time AI visuals for the Microsoft booth at Viva Technology with live prompts, bespoke style design, and continuous audience participation.
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